Privacy Policy

PRIVACY POLICY

Trends Tribe

Last Updated: February 2026

This Privacy Policy (“Policy”) is issued by Trends Tribe (“Company”, “we”, “our”, or “us”) and governs the collection, use, storage, processing, transfer, and disclosure of Personal Information of users (“you”, “your”, or “User”) accessing or purchasing from our website (the “Platform”).

This Policy is published in compliance with:

  • The Information Technology Act, 2000

  • The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“SPDI Rules”)

  • The Consumer Protection Act, 2019

  • The Consumer Protection (E-Commerce) Rules, 2020

  • Applicable data protection and privacy laws

By accessing, browsing, or using this Platform, you expressly consent to the terms of this Privacy Policy.

If you do not agree, you must discontinue use of the Platform immediately.

1. DEFINITIONS

Personal Information means any information that identifies or can identify an individual.

Sensitive Personal Data or Information (SPDI) includes but is not limited to:

  • Financial information (bank account, credit/debit card details)

  • Passwords

  • Biometric data (if ever collected)

  • Any information categorized under Rule 3 of SPDI Rules

We do not intentionally collect SPDI except as required for payment processing through authorized payment gateways.

2. INFORMATION WE COLLECT

A. Automatically Collected Information

When you access the Platform, we may automatically collect:

  • IP address

  • Browser type and version

  • Device type

  • Time zone

  • Cookie data

  • Referring URLs

  • Pages viewed

  • Interaction data

Purpose:

  • Fraud prevention

  • Analytics

  • Platform optimization

  • Security monitoring

B. Information Provided by You

When you place an order or create an account:

  • Full name

  • Billing and shipping address

  • Phone number

  • Email address

  • Payment information (processed via third-party gateways)

Purpose:

  • Order fulfillment

  • Payment processing

  • Shipping coordination

  • Legal compliance

  • Fraud detection

  • Customer support

Failure to provide required information may result in cancellation or inability to process your order.

3. LEGAL BASIS FOR PROCESSING (INDIA)

We process your information based on:

  • Your consent

  • Performance of contractual obligations

  • Compliance with legal requirements

  • Legitimate business interests including fraud prevention and dispute resolution

4. DISCLOSURE OF INFORMATION

We may disclose Personal Information to:

  • Shopify (platform provider)

  • Payment gateway providers

  • Courier and logistics partners

  • Analytics and marketing service providers

  • Government authorities when legally required

We reserve the right to disclose information:

  • To comply with law enforcement requests

  • To enforce our Terms of Service

  • To protect against fraud, chargebacks, or misuse

  • In connection with mergers, acquisitions, or restructuring

We do not sell Personal Information for monetary consideration.

5. DATA RETENTION

We retain Personal Information:

  • As long as required for business purposes

  • For tax and accounting compliance

  • For legal defense in disputes

  • As required under Indian law

Deletion requests are subject to statutory retention requirements.

6. SECURITY PRACTICES

In compliance with Section 43A of the IT Act, 2000 and SPDI Rules:

  • We implement reasonable security practices and procedures.

  • Payment data is encrypted and processed by PCI-DSS compliant gateways.

  • Access to Personal Information is restricted to authorized personnel only.

However, no system is completely secure. We disclaim liability for unauthorized access beyond reasonable control.

7. CONSUMER PROTECTION (E-COMMERCE) RULES, 2020 COMPLIANCE

In accordance with Consumer Protection (E-Commerce) Rules:

  • We provide clear product descriptions and pricing.

  • We do not manipulate prices unfairly.

  • We maintain a grievance redressal mechanism.

Users are responsible for providing accurate information at the time of purchase.

Fraudulent orders, abuse of COD facilities, or intentional non-acceptance of deliveries may result in:

  • Account suspension

  • COD restriction

  • Legal recovery proceedings

8. COOKIES & TRACKING TECHNOLOGIES

We use cookies to:

  • Maintain cart functionality

  • Improve user experience

  • Analyze traffic

  • Deliver targeted advertisements

You may disable cookies in browser settings; however, certain features may not function properly.

9. BEHAVIOURAL ADVERTISING

We may use:

  • Google Analytics

  • Meta (Facebook/Instagram) Ads

  • Remarketing technologies

Users can opt out through respective advertising platform settings.

10. CROSS-BORDER DATA TRANSFER

Your data may be processed outside India, including in jurisdictions where our service providers operate.

By using our Platform, you consent to such transfers.

11. USER RIGHTS

Subject to applicable law, you may:

  • Access your data

  • Request correction

  • Request deletion

  • Withdraw consent

Requests may be submitted via the contact information below.

We reserve the right to deny requests that are:

  • Frivolous

  • Legally restricted

  • Required for dispute resolution

12. MINORS

The Platform is not intended for individuals under 18 years of age. We do not knowingly collect information from minors.

13. LIMITATION OF LIABILITY

To the maximum extent permitted by law:

  • Trends Tribe shall not be liable for indirect, incidental, punitive, or consequential damages arising from data breaches beyond reasonable control.

  • Users are responsible for safeguarding account credentials.

14. GRIEVANCE OFFICER (As Required Under Indian IT Rules)

In accordance with Rule 5(9) of SPDI Rules:

Grievance Officer: [Insert Name]
Email: [Insert Email]
Response Time: Within 30 days

15. POLICY CHANGES

We reserve the right to modify this Privacy Policy at any time without prior notice. Continued use of the Platform constitutes acceptance of the revised Policy.